Relation Of Globalization With Marketing Management

Inside the MBA: Deconstructing the MBA brand

Now that you spent months arguing over the benefits of doing an MBA with your parents, colleagues, and partners, you should ask yourself if you really came up with your reasoning, or was it planted in your brain?

Nobody can dispute that business schools have done a stellar job of building the MBA brand to the point that almost everyone knows what it is, and most people agree on the major attributes. In other words, if you were to ask a group of people what comes to their minds at the thought of “MBA,” their responses are likely to converge to money, ambition, young, competitive, corporate. The goal of every marketer is to influence a consumer into subconsciously connecting a brand to a string of desired attributes. Ideally, a consumer will buy the product and find that it fulfills his/her expectations. If it all works together, the brand is reinforced.

One successful example is MD degree. There is no other educational product that so reliably leads to a result which closely matches consumer’s expectations. You will be hard pressed to find a doctor who is unemployed or underpaid. Or single, let’s face it. Students know how demanding the program is, but the certainty of rewards and clarity of compromises make it an easy sell. MBA schools would like you to think the same way. That grinning young VP you see on your school’s website would agree – what could possibly go wrong?

There are two problems with this.

First is that MBA is not a specialized professional degree, but rather a challenging generalist course designed to help you unlock your potential in this messy world. It is like a good parent – it will enable you to make better decisions for yourself, but will not make any decisions for you. Second, even the well-publicized rewards, such as financial return or ascendancy through ranks, are highly dependent on a variety of factors and are absolutely not guaranteed. There is a reason why schools publish only a fraction of employment data, and most of it is quantitative. Publicizing the answer to questions like “have you find a job that you really wanted” would undermine the MBA brand as it would show that no certainty of rewards exist.

The Relation between French Translator Studies and Korean ...

At the turn of the 20th century, Japanese academics agree on a scheme to utilize Western cultural pattern through some key works translations in an attempt to modify Japanese paradigms by leaving some of the national cultural practices, explicitly the ancient ones. A flood of translations of modernist literature and Western literary theories influenced significantly the cultural boom of the 1970s. Renditions from German, for example, into Japanese, has played a major role in Japan’s Westernization. As a matter of fact, it should be noted, Westernization in research does not mechanically turn into a single-sided activity. As a result, this has provoked the German to English Translation of some key Japanese works.

However, this does not focus on scholarly harmony, but it will no doubt transform worldwide practices a less damaging trouble. No wonder why two professors, one teaching in Korea and the other in France, and both of them preparing students in Korean and French film studies, have been able to understand the dissimilarity between the universal and domestic making their students find proof on the dependency between Korean and French Translation disciplines in universal circumstances. The Korean cultural discourse in the pre-war period is afflicted by obvious decline, and the critical terminology used is simple and lacking theoretical complexity.

Any motive to include the West as a ground of stimulation is nothing else but globalization, which is a risky activity. Following several years of transformations, a number of Vietnamese theorists turn to Western criticism in order to update their theoretical database. They want to become the cultural elite of the new era, trying to embark on arguments on literary theory with some of their Spanish colleagues to refresh Vietnamese cultural dialogue. Thus, some Vietnamese literary works are chosen for a Spanish Translation, which will help disclose the Vietnamese discourse to European literary circles. In the end, several of the theories that are presented touch upon not only scientific importance but also a natural Vietnamese theoretical research.

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